The twelve
The style archetypes
Twelve fashion archetypes, each with its own face, presence and way of dressing — and each with a new look every season. Find the one that reads like you, or take the style archetype quiz.
The Panther
The SirenThe most sensual type: confidence, fluid movement.
The Cobra
The StrategistIntelligence, grip, control. She can't be outplayed.
The Wolf
The Ice QueenPedigree, poise, clear boundaries. Her face reads cool at rest.
The Swan
The AristocratPoise and aristocracy. Wealth looks natural on her.
The Amazon
The GoddessScale and presence. She fills the whole room.
The Doll
The StarBeauty everyone understands.
The Bunny
The SweetheartSweetness and approachability. Everyone likes her.
The Bear
The EarthA strong body and a friendly face.
The Doe
The ClassicBeauty as a work of art. She is forgiven everything.
The Muse
The NymphEternal youth. Clothes sell themselves on her.
The Fox
The SparkCaptivating imperfection, playful energy.
The Lynx
The WitMischief — she's in on a private joke.
The men's style archetypes · VÉ — personal stylists in Los Angeles
Appointments
We'd love to meet you.
Our first conversation is twenty minutes, over video — a chance to hear about your life, your wardrobe and what you'd like to feel when you get dressed.