The Bison — The Softie
Archetype 09 of 12Fall / Winter 2026

TheBison

The Softie

Intimidating but likable. An inviting face, a charming smile.

ToughLikableEasy

How your face reads

A square head, close-set features and a nose with round nostrils; a big back. The tell: square head, close-set features.

Medium contrast. Mix freely — just skip the extremes.

Your Fall / Winter 2026 style

Smart Easy

  1. A blazer over a T-shirt
  2. Relaxed sweaters and henleys
  3. A bomber
  4. A shirt over a tank
  5. Straight dark jeans
NavyWhiteOliveGreyBrick
Fabrics

Jersey, nylon, cotton twill, denim

The rule

Relaxed beats tailored — in a suit next to an aristocratic type, he loses.

Archetypes can shift, and every archetype gets a new look each season. This is you, now.

Your style twins

Men who wear it well.

Appointments

We'd love to meet you.

Our first conversation is twenty minutes, over video — a chance to hear about your life, your wardrobe and what you'd like to feel when you get dressed.